The Chinese watch brand FIYTO presented the plan for further action aimed as its stock price has been lower than the issue price, suffering from the financial crisis world. Meanwhile, some brands of luxury Swiss watches to open more branches in China and other countries.
"Pursue not optimal, but the most expensive" – Typical consumer psychology has been fully expressed in the sale of luxury watches. The special law of value luxury consumption causes completely different situations for brands of small and big brands under the financial crisis.
This article has more to say about the status quo of the watch industry. The impact finance the cost of seeing more than 300,000 RMB is the smallest. According to the famous collector Yonglin Hongkong see Mr. Zhong, financial resources have an impact on the crisis in the watch industry. However, among the goods of luxury watchmaking industry suffers low impact. As he knows, since last October to February year, luxury sales in general View decreased by 20%, sales of luxury cars dropped by 50% to 60%, and sales of yachts, in particular, fell sharply.
Mr. Zhong Yonglin is of the opinion that the main reason behind suffers less luxury watches is that the production of luxury watches is relatively small to meet market demand. What's more, the luxury watch that normally can hold its value in the secondhand market. From luxury watch consumers can buy a watch costs more than 300,000 RMB will not change their consumption habits by the financial crisis only. Purchasing behavior stems from her appreciation and love for watches. Those who buy watches with price less than 100,000 join will not change their psychology of consumption. In case, the consumer group who suffer most from the financial crisis was due to buyers as clocks cost 100,000 RMB and 300,000 RMB These consumers attach great importance to investment and recognition.
One scholar argues that the clocks of today in day is the merging of the calendar function, the function visible and worth keeping. Under the financial crisis, the visible function is neglected while that keeping the value function is given greater importance. Except gold, high-end watches of precious metal or paved with diamonds, such as collecting stable value items, now are in favor of consumers. For this reason, the most valuable watches are coveted now. The level of consumption of fashion watches for Conversely, will obviously. According to data from Swiss Watch Federation of Swiss export volume decreased by 22.4% in February 2009. Export volume watch over 3,000 Swiss francs in the smallest decrease of 6.6%. Meanwhile, the export volume of watches between 500 to 3000 Swiss francs fell by 50%.
Minor Watch Brands are facing serious threats Beneath the financial crisis
Some brands of watches have to make some adjustments in the marketing strategy. Some brands of cut points of sale in a 5% to 10%. The promotion of marketing is not as aggressive as before. However, Vice Longines CEO who is responsible for Longines and marketing business in mainland China said that, by accepting an interview, the financial crisis did not affect sales Longines in China, as it did great damage to its U.S. market. From January to May, Longines still enjoyed higher sales compared with the same period last year. Longines has not cut all the points of sale, or promotion budget in China since the financial crisis. On the one hand, Longines has regarded China as the most important market since 2003. Moreover, consumers become more prudent in the financial crisis and tend to buy watches cost-effective traditional brands. Therefore, the new watch brand developed by some famous brands of clothing or jewelry brands of having a greater impact. Some of them even close.
In the near future, independent brands, especially those minor marks, they go into the arms of large financial groups to better housing. It is believed by many that large groups of different products and brands can better resist risks. The Swatch Group, for example, have a broad brand line includes high-end, medium and low price watches price, can be handled in all situations of change of risk between products in different layers. According to the 2008 annual report of the Swatch Group, the death benefit only 2.7%.
Impulse buying luxury brands attracts View to open the Chinese market
Today, many consumers target = "_new" rel = "nofollow" href = "http://www.idolreplicas.com"> Chinese clock of Luxury just want to show. They know little about the concept of branding. Not just rush out and buy after viewing an ad. View luxury Western buyers will normally the tradition of the brand, values and heritage of the family in the same pair. If the grandparent is the true consumer of a certain brand, then his son and grandson are likely to the love of the same brand. In another word, in the Western world, consumption of luxury watches is related to the profound culture instead of being a rapid consumption behavior and easily. It takes time to build the culture clock.
The habit of luxury consumption in parts of northern China called Consumer. The Northern people, not as the calculation of Hong Kong people, who normally tend to impulse buy. For example, in a period when the supply of Rolls-Royce car was pretty tight in the Mainland China, a rich man told the dealer: "I add RMB 500,000 to the original price if you sell me a car." That is why many brands luxury watch many try to develop the Chinese market. However, some lovers of the famous clock that different. I do not think that Chinese consumers have the impulse to purchase the behaviors. While luxury consumers view many investment objective is to enrich the collection or personal, Chinese tend to present consumption and for subsistence award. It's a hard world. To buy luxury goods is a good way of caring.
ipad needs jailbreak to reach full potential. ipad is the apple netbook
|
|
Scosche passPORT Charging Adapter for iPod & iPhone (Black) $29.99 The Scosche passPORT USB charging adapter allows accessories that do not support USB charging to work with iPod and iPhone. Firewire-to-USB Charging Pass-Through If you have an older iPod interface in your car, battery backup system, or similar product, you might find that charging is not supported with your new iPod. The Scosche passPORT solves that problem with Firewire-to-USB charging capabili… |
|
|
ION iCade Arcade Cabinet for iPad $129.99 Ion Audio Gaming Pad ICG04 Video Game Controllers… |
|
|
Dead Space Extraction $13.25 Dead Space Extraction is a prequel to 2008’s critically acclaimed third-person action horror game for Next-Gen and PC platforms, Dead Space. A Wii exclusive, Extraction ups the action through an exciting mix of intuitive controls, co-op gameplay, puzzle-solving and branching pathways. Together with the addition of new enemies, characters, weapons and environments, Dead Space Extraction sets a … |
|
|
Wii AC Power Adaptor 100-240 Volt $14.99 dreamGEAR AC Adapter DGWII-1029 Camera Power Adapters… |
|
|
Kidde KN-COSM-B Battery-Operated Combination Carbon Monoxide and Smoke Alarm with Talking Alarm $64.97 The Kidde KN-COSM-B Battery-Operated Carbon Monoxide and Smoke Alarm combines two important safety devices into a single unit. This alarm includes a voice warning system that announces “Fire, Carbon Monoxide, Low Battery, or Smart Hush Activation.” The voice alarm eliminates any confusion and clearly warns you and your family of a smoke or carbon monoxide danger, or if your battery is in need of r… |
Comments on this entry are closed.